I help businesses find out what’s working and what’s not in their marketing & user journey. If you’re spending money but not growing, I’ll help you eliminate blockers, identify opportunities and optimise paid marketing execution for overall business growth.
To ensure the highest value & best possible results, I prioritise areas where I excel — applying a decade of expertise across various industries, markets & business sizes to drive real results.
Efficient scaling through:
Improved decision-making by:
“Anja combines in-depth channel expertise with a creative, analytical perspective to powerful effect.”
“Experienced, pragmatic and a fantastic strategic and operational partner for any early-stage business looking for rapid and sustainable growth.”
Invested in your brand’s long-term success, acting as part of your team. Similar to Marketing Lead or Growth Director roles.
Not just an account manager.
From customer journey mapping, conversion tracking implementation to business-wide reporting and dashboards providing relevant & useful information.
Ongoing or on-demand - your choice.
Collaboration on projects where expertise is needed in specific areas within or outside your scope.
Proposition testing, GTM strategy, paid account & tracking audits, etc.
I helped brands generate over €27m direct revenue in past 5 years.
Remote from Berlin sunny Croatia
Experienced growth marketing specialist with extensive knowledge in several areas (paid search & social, web analytics, data analysis & forecasting, CRO).
Strong believer in holistic approach to growth & data as a way to truly understand the big picture and provide insights & relevant context.
More details on my journey starting from agency-side, in-house to independent professional can be found on LinkedIn.
I help you get them through basic but essential principles.
Get the fundamentals right.
Building skyscrapers on sand - not a great idea.
Many decisions don’t need data.
Pinch of common sense at most.
Your team needs to understand how their work is moving the needle.
All rowing in the same direction.
Nothing exists in a vacuum.
Include all relevant metrics & factors when analysing marketing & business performance.
Helping the company go from £10m Series A to £100m Series B in 3 years through paid growth.
”Anja is a skilled and insightful growth marketer who has played a key role in transforming the growth trajectory at TrustedHousesitters. Anja combines in-depth channel expertise with a creative, analytical perspective to powerful effect. She has rapidly and efficiently scaled investment across PPC, Paid Social and OLV, whilst bringing insights back to the wider team to improve overall marketing execution. She constantly surfaces new opportunities and works effectively across the organisation to ensure they are effectively implemented. Thanks Anja, I really enjoy working with you!”
— Jo Lavender, CMO at TrustedHousesitters, UK
Extensive work on enhanced event tracking implementation, data management & reporting (BigQuery, Looker Studio) alongside paid search & social campaign management.
Paid search and social marketing strategy & experimentation lead to overall paid CVR increase of 60% and 70% CPA reduction in 6 months.
”We have been working with Anja for more than 3 years now and are very satisfied. Anja is very professional, always responds quickly and reliably to spontaneous requests and has excellent expertise in performance marketing. She is not only excellent at setting up and managing campaigns, but also at creating optimized reporting templates in Looker Studio and Matomo, which make our daily work much easier.”
— Christian Hofmann, CEO at GedankenSchmiede GmbH, DE
Successful launch of new service on UK market through marketing strategy & execution on paid search/social channels and email.
“Anja and the team were instrumental in the successful launch of BBC Maestro. Experienced, pragmatic and a fantastic strategic and operational partner for any early-stage business looking for rapid and sustainable growth.”
— James Sallon, Growth Lead at BBC Maestro, UK
Directly responsible for planning, creating and managing PPC marketing campaigns on German and international market, extended with conversion & landing page creation and optimisation, business-level analysis and customer journey mapping & recommendations.
“Anja has excellent and comprehensive specialist knowledge, which she used extremely effectively and successfully, even in complex tasks. Her very good comprehension enabled her to immediately grasp even challenging situations. Her well-founded and confident judgment as well as her entrepreneurial mindset also enabled her to always make optimal decisions independently, even in difficult situations. She was extremely reliable and enjoyed our absolute trust.”
— Tomasz Naumowicz, Managing Director at Studio3T, DE
If you’re in need of someone who:
that is a good start.
If you recognise yourself in these:
would you like to have a chat?
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